the first agency of the group, the “Qui Coop Viaggi”, was opened in Bologna in 1989 on the initiative of Coop, to offer members and all consumers quality, convenience and transparency even on holiday. A formula that has proven to be very successful.
From the 1990s until today, Robintur has grown to become the first leader in Emilia-Romagna and has since then expanded its activities throughout Italy.
In 2016 with the unification in Coop Alleanza 3.0 of Coop Adriatica, Coop Estense and Coop Consumatori Nord Est – Robintur entered the world as one of the largest European consumer corporations. On the 1st of January 2017 the cooperation merged with Nuova Planetario and formed one single large company, Robintur Travel Group.
In the same year, the group launched an Industrial and Investment Plan to qualify and extend its presence throughout Italy. Expand our offer and innovate processes and technologies with particular attention to digital. Then, it adopted the new logo – the stylization of the robin that made the history of the company – and opened the first agency with the sign Coop Travel: a welcoming and innovative format, designed for shopping centers, which also brings travel “in the shopping cart”.
Today, The Robintur Group aims to complete its physical network by expanding the network of affiliates, investing in multi-channel and continuing to improve the offer of online services.
In 30 years of life, Robintur Travel Group also developed specific competencies towards the world of business trips and companies, that converged in the founding of BTExpert: the Group branch specialized in Business Travel. The company was born on November 2017 to merge four differents realities with an historic experience in the segment and a strong grounding in the territory: Bononia Viaggi, active in the Bologna area since 1969, Planetario BT&I, founded in Reggio Emilia in 1993 and available in Parma and Brescia too; Boem & Paretti, operating in Udine since 1951; Antonietti Viaggi, a historic travel agency brand in Pordenone since 1946.
BTExpert is located in Bologna and operates with local offices of dedicated teams in Bologna, Milano, Reggio Emilia, Modena, Parma, Brescia, Pordenone and Udine.